Latin name: Epilobium canum (E. Greene) Raven ssp. canum
Pronunciation: ep-il-OH-bee-um KAY-num
Common name: Hoary fuchsia
Family: Onagraceae (Evening primrose)
Habitat: Dry slopes and ridges at substantially lower elevations than E. c. latifolium, primarily below 2000', in chaparral and coastal sage scrub from Los Angeles Co. north to Monterey Co.
Blooming period: August to November
Name derivations: 1) Epilobium 2) canum