Latin name: Euthamia occidentalis Nutt.
Pronunciation: yoo-THAY-mee-a ok-si-den-TAY-lis
Common name: Western goldenrod
Family: Asteraceae (Sunflower)
Habitat: Freshwater and saltwater marsh, valley grassland and sagebrush scrub almost entirely in cismontane Southern California, but extending to Northern California, British Columbia and the Rocky Mountains
Blooming period: July to November
Name derivations: 1) Euthamia 2) occidentalis