Latin name: Plantago arenaria Waldst. & Kit.
Pronunciation: plan-TAY-go ar-en-AR-ee-a
Common name: Sand plantain
Family: Plantaginaceae (Plantago)
Habitat: Sandy disturbed areas to 750', South Coast, other locations as an escape, naturalized from Eurasia
Blooming period: July to November
Name derivations: 1) Plantago 2) arenaria
NOTE: Also known by the names P. indica and P. psyllium, often used for bird seed and poultry feed