Latin name: Plantago ovata Forsskål
  Pronunciation: plan-TAY-go oh-VAY-ta
  Common name: Woolly plantain, Desert plantain
  Family: Plantaginaceae (Plantago)
  Habitat: Sandy or gravelly soils, creosote bush and
  sagebrush scrub, joshua tree woodland, coastal strand;
  to 4000'. May be an early naturalized alien species
  Blooming period: February to April
  Click for Latin name derivations: (1) Plantago
  (2) ovata
  Two vars. (fastigiata and insularis) in SoCal
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